Westpac – Motivate Learning Bites
As a supplement to the Motivate drama series (To see our post on the Drama Series click here) we also created some video tutorials called “Learning Bites”.
The express aim of these videos was to take a lead role in the learning content strategy, and to leverage off the awareness raised by the drama series.
Each Learning Bite had a specific theme. We used motion graphic animation to break down some of the technical discussions from the drama series to reveal the motivate approach, and then expanded from there to give detailed tutorial information and context.