Our role in this transition was to conceptualise and produce media that would introduce the workforce, In addition we were also tasked with creating media that would address and shape behaviours in relation to these workspaces on an ongoing basis. Our core concept was to create a comedy starring "Graham
A documentary that was recently braodcast on the ABC and featured at the Adelaide Film Festival and also at the Sydney Festival.
The Motivate team were looking to produce a piece of media that had not been attempted before across the entire Westpac Group. To introduce such a large change project required something a little extraordinary. The result was a 5 episode drama series with accompanying tutorial videos.
We created this spot on behalf of DTV for the Cancer Council’s hugely successful Australia’s Biggest Morning Tea campaign.
This was Hearts Kids’ first foray into Radio, TV and Digital.